Make Things Better.

Your internal agency was created for a reason.
Part of that reason was the inefficiency and ineffectiveness of the outside agency model. But, if the internal agency you’ve built is not fundamentally different, you may have brought the inefficiencies from the outside agency model in-house.

Make Things Better™ is a fundamentally different agency model organized around de-siloed roles working together more cooperatively, creatively, and effectively.

It is an organizational structure paired with a center-out strategic approach that eliminates redundant work and stop/start workflows to help build momentum. Make Things Better also aligns and links roles to increase their power, efficiency, output, and value to the organization because “Nimble” must come from applied simplicity, compatibility, flexibility, emotional awareness, and repositioned value.

OUR APPROACH

What if one of the best agencies in the world was already inside your brand?

Phase 1:
Simplifying the System

You understand your brand better than anyone, but somewhere along the way, you inherited the organizational challenges, silos, and inefficiencies most agencies face. Make Things Better is a system we have refined over 12 years to reorganize roles, responsibilities, and workflow to generate more effective content more efficiently.

Assessment & Recommendations

  • Conducting short one-on-one interviews that cover vision, mission, goals, and responsibilities of key stakeholders, decision-makers, and team members.

  • Repositioning people and roles to set up for success. Simplifying and streamlining the organizational structure of the agency by grouping skill sets while allowing for shared context.

    Moving from a one-dimensional linear model to a multi-dimensional core creative team made up of strategically minded planner/creative/makers and business-focused producers paired with media and research/data analysis so that 
everyone understands the why of what is being made.

Timing: 1 - 3 months. Pricing: Scaled to agency size.

Phase 2:
Implementation

Real World Activation

InsideJob works hand-in-hand with your internal team to demonstrate how Make Things Better works. There is some lecture, but the demonstration is what drives this phase of work.

  • Expanding the strengths and mitigating weaknesses while accounting for vertical thinking, lateral thinking, internal agendas, and business realities to create a more effective three-dimensional team.

  • Creating messaging to solve a real brand brief.

    InsideJob and the internal team work together to fully demonstrate the “center-out” strategy and problem-solving for today and tomorrow.

  • Debriefing the team and all stakeholders post-project to ascertain pain points and address them with solutions moving forward.

Timing: 2 - 6 months. Pricing: scaled to agency size.

Phase 3:
Follow-Up Refresher

Realignment As Needed

Undoing decades of organizational status quo can take a minute to stick for good. InsideJob is ready and available to re-engage with your in-house agency as you need to. Our initial check-in and realignment are included in Phase 2.

Timing: Anytime 6 months after Phase 2. Pricing: No cost for the first realignment.

FLYWHEEL YOUR FUTURE

Momentum is essential, and winning is contagious.

Start with the first opportunity and execute with intelligence.

Then do it again. And again.