Making in-house agencies better is an
INSIDE JOB
(Inside)Job is here to help
Create the best jobs in the building by focusing on standards rather than obedience.
Blind obedience will get you one outcome.
Focusing on the standards you want to achieve (and ultimately surpass)
opens the door to many outcomes and a stronger likelihood of success.
“Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say, ‘We have done this ourselves.’”

Building a perspective of positive possibility.
Change = Starting
On a journey of many steps, we will get there…only after taking many steps. The sooner we get started, the sooner our changes will yield positive outcomes.
Success comes from getting better at failure. And better work comes with a backstory of killed ideas filling a trashcan. The faster we try, the sooner we care, the earlier we succeed.
Lateral + Literal
On the racetrack of progress, use the corners and your best lateral thinkers to assess trends, find opportunities, build strategies, and create significant ideas.
Then deploy your best literal thinkers to implement and execute in collaboration. And get out of the way!
Realign Risk and Ambition
In some cities, Amazon is afraid they will run out of people who have not worked there — because so many have quit.
The status quo can become a war of attrition, with a company and its employees trying to outlast each other's mediocrity. Not seeking change is infinitely more dangerous than creating positive change and the biggest risk is only doing what you’re told.
Take the blame. Then celebrate.
Create fewer moving parts with a better range of motion.
CURATING VS. MANAGING
In any lifeboat of ten, two people are paddling, six are sitting quietly and awaiting instruction, and two are actively trying to sink the boat.
Find the paddlers, enroll the sitters, and convert the sinkers.
Brand Before Org. Chart
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Brand Before Org. Chart ·
Let's Make Things Better
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Let's Make Things Better ·
AN INSIDEJOB POINT OF VIEW